Google Play trader status declaration

Who is concerned

Every developer account, individuals and organizations. If you do not distribute apps in the EEA or the UK, you can declare as a non-trader.

Google cannot evaluate your business activities and recommends consulting a legal professional if you are unsure whether you are a trader.

What changes

• Account level: declare your status in Play Console (Manage account, Account details, About you).
• App level: if you are a trader, confirm the trader status for each app (select the app, Monitor and improve, Policy and programs, App content).
• Traders self-certify that they only offer products or services that comply with applicable laws and give a link to the terms of service of each app. Personal accounts must provide a contact phone number, and the address is displayed publicly.
• From March 1, 2027, users everywhere see a trader’s contact details, D-U-N-S number in the App support section and terms of service link. Users in the EEA and the UK also see the developer name in the Offered by field and the self-certification.
• The October 29, 2026 announcement adds that starting in November 2026 you must declare your trader status in Play Console.

What to do

• Decide whether you act for purposes of your trade, business, craft or profession. Google lists criteria from European Commission guidance: profit-seeking motive (paid apps, in-app purchases, ad-sponsored apps), transaction volume, business setup and legal status such as a D-U-N-S number.
• Declare your status in Play Console before February 1, 2027 and keep it accurate. You can update it at any time.
• If you are a trader, confirm the status per app, add the terms of service link and check the contact details Google will display.
• Do not misrepresent your status: declaring non-trader to bypass verification or self-certification violates the Developer Distribution Agreement and may lead to account suspension or termination.

What happens after the date

Google’s FAQ says that failing to declare by the deadline may trigger enforcement including app update blocks and removal from the Play Store globally. If Google detects activity that suggests you are a trader while you declared non-trader, it may ask you to confirm or update your status, and your apps may be removed if you do not respond in time.